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Getting Started Link Building for your Website

Link Building depends on the type of website you are marketing, there are a number of factors you should be looking at as your first ports of call for a link building program, it is well worth sitting down and deciding what it is you are looking to achieve from your link building program before you start it.

Designing Your Link Building Program?

Before you start building links for your website it is important to consider why you are doing it, and what type of links and therefore traffic are you trying to attract to your website.

What is your target audience?

Local, National or International Businesses?

What are you trying to achieve?

Building Page / Domain Authority

Building Referral Traffic

Link Building through Social Media

Social media is a great place to gain both back links and targeted referral traffic, but it is only as good as the content your promote on it and the profile you build.

Below are a few of the Social Media Sites you may want to consider creating a business profile on, but remember it’s not just a case of creating a profile, you also need to maintain it and actively engage with your potential customers through it.

Facebook :


Linked In:




Content Sharing:



Building a Local Link Profile

if your business is local based and looking for local traffic then you need to specifically target local links and websites, you need to be looking for local business directories, mapping services (like Google & Apple Maps)

The SEO site MOZ provides a great tool for checking and enhancing your local search listings by validating your profiles on a number of local focused sites, check out MOZ Local for more information.

It is also worth looking around at your local council’s websites, local business groups, local chambers of commerce etc for places where you can get your business listed, or release targeted content to, local newspapers can also be targeted with press releases and are a great source of high quality backlinks if you can get them to publish your story with links on their website.


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