Google have now confirmed that they are using more Latent Semantic Indexing or LSI Keywords within their search algorithm using these LSI Keywords within your SEO strategy could vastly improve your results and help you rank higher for a wider range of keywords and phrases.
What are Latent Semantic Indexing (LSI) Keywords?
In a nutshell LSI Keywords are semantically related words that are linked to your target keywords for a given page so if for example you have a page that is targeting the keywords ‘Go Karting’ the following list of LSI Keywords could apply:
go karting near me outdoor go karting indoor go karts nj pole position farmingdale nz go karting uk o karting long island go karting indianapolis go kart racing for kids go kart racing locations local go kart tracks indoor go kart racing go karts for sale on track go karting on track karting wallingford ct go karting in maryland outdoor go karting near me outdoor go karting in ct
The above results were generated using a web tools called LSIGraph which is available for FREE use online at http://lsigraph.com/. Although you can also use other keyword analysis tools to get your list of LSI Keywords.
Now of course many of these related keywords will be of no use to your specific page, so you need to select the the ones that are, or adapt these keywords as necessary, for instance we are targeting a local business in the Leicester are so we will adapt some of the keywords to our own location as below.
go kart racing locations on track go karting go karting uk go karting near me go karting in leicester go karting in leicestershire outdoor go karting outdoor go karting near me outdoor go karting in leicester
This more relevant list will be the ones we use within our SEO for our target page.
